Terms & Conditions

Effective Date: 30 October 2026

1. Introduction

Welcome to Little Needs App Ltd ("Company", "we", "our", or "us"). These Terms and Conditions ("Terms") govern your access to and use of the Little Needs progressive web application ("App"), our websites at littleneedsapp.co.uk and littleneedsapp.com ("Website"), and all associated services, including digital products sold via third-party platforms such as Etsy (together, the "Services").

By accessing or using any part of our Services, you confirm that you have read, understood, and agree to be bound by these Terms. If you do not agree with any provision of these Terms, you must not use the Services.

These Terms are governed by the laws of England and Wales and are subject to amendment as described in clause 20.

2. Definitions

In these Terms, the following expressions have the meanings set out below:

"Affiliate Links" means hyperlinks that may appear within the App or Website to third-party products or services through which the Company may earn commission revenue;

"Digital Downloads" means any downloadable digital product, including printable PDF checklists, offered by the Company through third-party platforms such as Etsy;

"Etsy" means the online marketplace operated by Etsy, Inc. (or its affiliates) through which the Company sells Digital Downloads;

"LocalStorage" means the browser-based data storage mechanism used by the App to store User preferences and checklist progress locally on the User's device;

"PWA" means a Progressive Web App: a web-based application accessible via an internet browser that can be installed on a User's device without requiring download from an app store;

"Services" means the App, the Website, all content, recommendations, Digital Downloads, and any other services offered by the Company from time to time;

"User" or "you" means any individual accessing or using the Services;

"Website" means the websites operated by the Company at littleneedsapp.co.uk, littleneedsapp.com, and any successor domains.

3. Acceptance of Terms

By accessing or using any part of the Services, you:

• confirm that you are at least 18 years of age (or, if under 18, that you are at least 16 years of age and have obtained parental or guardian consent) and have the legal capacity to enter into a binding agreement;
• agree to comply with these Terms, all applicable laws, and any additional terms or policies referenced herein; and
• acknowledge that these Terms constitute a legally binding agreement between you and the Company.

If you are accessing the Services on behalf of another person, you represent and warrant that you have authority to bind that person to these Terms.

4. Services Provided

Little Needs App Ltd provides a curated baby essentials guide for new and expectant parents in the United Kingdom. The Services include:

• a PWA providing curated recommendations for baby products organised by parenting stage and product category from pregnancy and labour through the newborn weeks and up to the first year and toddlerhood;
• signposting to authoritative external resources and guidance, such as from the NHS and The Lullaby Trust;
• links to third-party retailers and products, including via Affiliate Links where these are used; and
• Digital Downloads, including printable PDF checklists, sold through our Etsy shop.

LocalStorage

The App uses your browser's LocalStorage to save checklist progress and preferences. This data is stored locally on your device and browser. Please be aware that LocalStorage data may be lost if you:

• clear your browser cache or data;
• change device or browser;
• disable storage or use private/incognito browsing mode; or
• uninstall the App from your home screen.

You should not rely on the App as your sole means of storing important information. We recommend that you back up any important data separately.

Changes to Services

The Company reserves the right to modify, suspend, or discontinue any aspect of the Services at any time, with or without notice. We will use reasonable efforts to notify Users of material changes where practicable.

5. Eligibility and Accounts

The Services are currently available without the need to create an account or register. You may browse and use the App freely.

If and when user accounts are introduced in a future version of the Services:

• you will be required to provide accurate, current, and complete information during registration and to keep such information up to date;
• you will be responsible for maintaining the confidentiality of your account credentials and for all activity occurring under your account;
• you must notify us immediately at info@littleneedsapp.co.uk if you become aware of any unauthorised use of your account; and
• the Company may offer different account types (including free and premium tiers) and the specific terms applicable to any paid account or subscription will be presented to you at the point of purchase.

Any paid subscription may be cancelled in accordance with the terms presented at the time of purchase.

6. User Obligations and Prohibited Activities

When using the Services, you agree to:

• use the Services only for lawful purposes and for your own personal, non-commercial use;
• comply with all applicable laws, regulations, and these Terms;
• not copy, scrape, reproduce, republish, store, transmit, distribute, resell, or commercially exploit any content, materials, data, or information from the Services without our prior written consent;
• not reverse engineer, decompile, disassemble, or otherwise attempt to derive the source code or underlying algorithms of the App;
• not interfere with, disrupt, or place an unreasonable load on the Services or their underlying infrastructure;
• not attempt to gain unauthorised access to any part of the Services, other users' accounts (if applicable), or any systems or networks connected to the Services;
• not introduce any virus, trojan, worm, malware, or other harmful or technologically disruptive material;
• not use the Services to infringe the intellectual property or other rights of any third party;
• not upload, store, or transmit any content that is fraudulent, defamatory, obscene, threatening, unlawful, or that violates any third party's rights; and
• not use any automated means (including bots, scrapers, or spiders) to access or collect data from the Services.

You are welcome to share links to the App or Website for personal, non-commercial purposes, provided you do not reproduce our content in a manner that suggests endorsement or affiliation.

Failure to comply with these obligations may result in the restriction or suspension of your access to the Services, termination of any future account, and/or legal action where appropriate.

7. Digital Downloads and Etsy Purchases

The Company sells Digital Downloads (principally printable PDF checklists) through its Etsy shop. The following terms apply to such purchases:

• All Digital Downloads are sold as one-off purchases. Etsy handles the checkout, payment processing, payment methods, delivery (download), and invoicing on our behalf.
• The Company does not directly collect or process your payment card or financial information for Etsy purchases; such information is handled by Etsy in accordance with Etsy's own terms and privacy policies.
• Digital Downloads are licensed to you for personal, non-commercial use only. You may not share, resell, redistribute, sublicense, or make available any Digital Download to third parties.
• You acknowledge that once a Digital Download has been accessed or downloaded, it may not be possible to return it in the manner of a physical product.

Consumer Cancellation Rights for Digital Content

Under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, you ordinarily have a 14-day cancellation period for distance purchases. However, for digital content not supplied on a tangible medium:

• where you have given your express consent to begin the supply of the digital content during the cancellation period, and you have acknowledged that you will lose your right of cancellation once the download or streaming of the content has begun, your cancellation right is lost from the point at which the digital content is first accessed or downloaded.

This does not affect your statutory rights under the Consumer Rights Act 2015 in respect of digital content that is defective (i.e., does not meet the statutory standards of satisfactory quality, fitness for a particular purpose, or conformity with description).

Refund requests for Etsy purchases should be submitted through Etsy or through our Etsy shop in accordance with Etsy's processes and policies and will be handled in compliance with applicable law. If you believe a Digital Download is defective, please contact us at info@littleneedsapp.co.uk and we will investigate and, where appropriate, provide a remedy in accordance with your statutory rights.

8. Third-Party Products, Retailers and Affiliate Links

Role of Little Needs

Little Needs acts solely as a recommender of third-party products. We do not sell, manufacture, import, distribute, supply, or provide any warranty for any physical product recommended through the Services. When you purchase a product through an Affiliate Link or any other link on the App or Website, you are purchasing directly from the relevant third-party retailer under that retailer's own terms and conditions.

Any disputes, complaints, defects, delivery issues, returns, refunds, recalls, or safety concerns relating to third-party products are matters between you and the relevant retailer or manufacturer. The Company accepts no liability in respect of any third-party product.

Affiliate Disclosure

The App and Website may contain Affiliate Links from time to time. This means that the Company may earn a commission when you click on or make a purchase through an Affiliate Link. Affiliate Links may be provided through affiliate networks, retail partner programmes, or retail partners, such as Amazon Associates or the Awin network where applicable. Any examples are illustrative only, and the specific affiliate networks, programmes, retailers, or brands used may change from time to time.

We are committed to transparency and compliance with the Advertising Standards Authority (ASA) and Competition and Markets Authority (CMA) requirements:

• The presence of Affiliate Links is disclosed to Users in accordance with applicable advertising and consumer protection rules.
• Affiliate arrangements do not influence the impartiality of our editorial content or product curation. Recommendations are made on the basis of our independent assessment.
• Where a product placement, recommendation, or feature is sponsored or the result of a paid brand partnership, this will be clearly identified as such.

Clicking on Affiliate Links may result in third-party tracking or advertising cookies being placed on your device. Please refer to our Cookie Policy for further information.

9. Medical, Health, Safety and Recommendation Disclaimers

General information only

All content provided through the Services, including product recommendations, parenting guidance, and information about baby products, is general information only. It does not constitute and should not be relied upon as:

• medical, health, or clinical advice;
• professional parenting or childcare advice;
• safety advice or product safety certification;
• financial, tax, or legal advice; or
• any other form of professional advice.

Health and safety signposting

Where the Services refer to health or safety matters (including infant health, safe sleep, feeding, or first aid), such content is provided by way of signposting to authoritative external sources, for instance:

• the National Health Service (NHS) and NHS 111; and
• The Lullaby Trust.

Always refer to current NHS guidance for health and medical matters. If your baby is unwell, displays unusual symptoms, or you have any concerns about your baby's health, seek urgent medical attention immediately. Do not delay seeking medical help because of anything you have read on the App or Website.

User responsibility

You are responsible for:

• verifying all health-related information and product recommendations with primary, authoritative sources;
• consulting qualified healthcare professionals, safety experts, or other relevant professionals before acting on any information provided through the Services;
• making your own independent assessment of the suitability and safety of any product for your child; and
• reading and following the manufacturer's instructions, warnings, and safety guidance for any product you purchase.

The Company does not accept liability for any loss, harm, or damage arising from reliance on information contained within the Services, to the extent permitted by law and subject always to clause 17.

10. Intellectual Property Rights

All intellectual property rights in and to the Services, including (without limitation) the App, Website, content, product curation, editorial text, Digital Downloads, branding, logo, design, images, graphics, software, source code, and all associated materials, are owned by or licensed to Little Needs App Ltd. All rights are reserved.

You are granted a limited, non-exclusive, non-transferable, revocable licence to access and use the Services for your personal, non-commercial purposes only, subject to these Terms.

You may not, without our prior written consent:

• reproduce, copy, distribute, publish, display, or create derivative works from any part of the Services or their content;
• use any part of the Services for any commercial purpose;
• remove, alter, or obscure any proprietary notices, trade marks, or branding from any materials obtained through the Services; or
• frame, mirror, or otherwise incorporate any part of the Services into another website or application.

Digital Downloads

Digital Downloads purchased from our Etsy shop are licensed for your personal use only. You may print copies for your own personal reference but you may not share, forward, resell, redistribute, sublicense, publish, or make available any Digital Download (in whole or in part) to any third party.

Third-Party Tools and Platforms

The Services may incorporate or rely upon third-party tools, software, hosting services, fonts, design assets, platforms, and services (including, without limitation, development platforms and design tools) which are used under licence from those third parties and remain subject to their respective terms of use. The Company makes no representations or warranties regarding the continued availability of any third-party tool or service.

11. User Content and Future Uploads

The Services do not currently permit User-generated content or uploads. However, if user accounts and upload functionality are introduced in a future version:

• you will retain ownership of any content you upload or submit to the Services;
• by uploading or submitting content, you will grant the Company a non-exclusive, worldwide, royalty-free, perpetual (or for the duration of any applicable intellectual property rights), sublicensable licence to use, reproduce, modify, adapt, publish, display, distribute, and make available such content for the purposes of operating, providing, improving, promoting, and administering the Services;
• you will warrant and represent that you have all necessary rights, licences, and permissions to upload such content and to grant the licence described above, and that such content does not infringe the rights of any third party;
• the Company may (but is not obliged to) monitor, review, or remove any User content at its sole discretion, including where content is alleged to infringe third-party intellectual property rights or otherwise breach these Terms; and
• the Company reserves the right to remove or disable access to content that is alleged to infringe copyright or trade mark rights, in accordance with applicable law.

12. Privacy, Cookies and LocalStorage

Your privacy is important to us. Our collection and use of personal data is governed by our separate Privacy Policy and Cookie Policy, which should be read in conjunction with these Terms.

LocalStorage

As described in clause 4, the App uses LocalStorage on your device. LocalStorage is not a cookie and does not transmit data to our servers; it stores data locally on your device to enhance your experience. The limitations of LocalStorage are set out in clause 4.

13. Availability, Changes to Services and Third-Party Platforms

We do not guarantee that the Services will be available at all times or without interruption. Access may be temporarily affected by:

• maintenance, updates, or improvements;
• factors outside our reasonable control, including internet connectivity issues, hosting provider outages, or force majeure events; or
• actions or omissions of third-party platform providers (including Etsy, affiliate networks, and hosting services).

The Company reserves the right to modify, update, suspend, or discontinue any feature or aspect of the Services at any time. Where a change materially affects your use of the Services, we will use reasonable efforts to provide advance notice.

Certain features of the Services depend on third-party platforms and services (including Etsy, affiliate network providers, and hosting infrastructure). The Company is not responsible for the availability, performance, terms, or policies of any third-party platform, and any use of such platforms is subject to their own terms of service.

14. Prices, Taxes and Payments

The App is free to access and use. The only paid element of the Services is the purchase of Digital Downloads through our Etsy shop.

Prices for Digital Downloads are as displayed on Etsy at the time of purchase and are subject to change without notice. Any applicable taxes (including VAT, where applicable) will be shown or collected by the relevant platform or retailer at checkout in accordance with their policies and applicable law.

For third-party products accessed via Affiliate Links, prices and taxes are set by and are the responsibility of the relevant third-party retailer.

15. Refunds, Cancellations and Consumer Rights

The detailed cancellation and refund terms for Digital Downloads are set out in clause 7.

In summary:

• Digital Downloads are supplied as digital content not on a tangible medium. Where supply begins during the cancellation period with your express consent and acknowledgement, your cancellation right is lost from the point of first access or download.
• This does not affect your statutory rights. Under the Consumer Rights Act 2015, digital content supplied for a price must be of satisfactory quality, fit for a particular purpose, and as described. If a Digital Download is defective, you may be entitled to a repair, replacement, or refund as appropriate.
• Refund requests for Etsy purchases should be submitted through Etsy or our Etsy shop. The Company will handle refund requests in accordance with Etsy's policies and applicable law.

Nothing in these Terms affects your statutory rights as a consumer.

16. Suspension and Termination

As the Services are currently offered without user accounts, suspension and termination provisions apply in limited circumstances at present. However, the Company reserves the right to:

• restrict, suspend, or block access to all or part of the Services for any User who breaches or is reasonably suspected of breaching these Terms;
• take any action it considers reasonably necessary to protect the security, integrity, or availability of the Services; and
• cooperate with law enforcement or regulatory authorities where required by law.

If user accounts are introduced in a future version:

• the Company may suspend or terminate any User account without prior notice where the User has breached these Terms, engaged in fraudulent or unlawful conduct, posed a security risk to the Services, or where required by law or regulation;
• we will, where reasonably practicable and not prohibited by law, notify you of the reason for suspension or termination; and
• upon termination, your licence to use the Services will immediately cease, and you must discontinue all use of the Services.

Termination of your access or account does not affect any rights, obligations, or liabilities that have accrued prior to termination, or any provision of these Terms that is intended to survive termination.

17. Limitation of Liability

Statutory rights preserved

Nothing in these Terms excludes or limits the Company's liability for:

• death or personal injury caused by its negligence;
• fraud or fraudulent misrepresentation;
• any breach of the terms implied by section 12 of the Sale of Goods Act 1979 or section 2 of the Supply of Goods and Services Act 1982;
• defective products under the Consumer Protection Act 1987; or
• any other liability that cannot be excluded or limited by applicable law.

Exclusion of certain losses

Subject to the paragraph above, and to the fullest extent permitted by law:

• the Company shall not be liable for any indirect, incidental, special, consequential, or punitive loss or damage (including, without limitation, loss of profits, revenue, data, goodwill, or business opportunity) arising out of or in connection with your use of (or inability to use) the Services, whether based in contract, tort (including negligence), strict liability, or otherwise;
• the Company shall not be liable for any loss or damage arising from your reliance on any content, recommendation, or information provided through the Services;
• the Company shall not be liable for any acts, omissions, products, services, terms, or policies of any third party, including third-party retailers, Etsy, affiliate networks, or hosting providers; and
• the Company's total aggregate liability to you in respect of all claims arising out of or in connection with these Terms or the Services shall not exceed fifty pounds sterling (£50), unless a higher statutory limit applies.

No exclusion of consumer rights

Nothing in these Terms is intended to or shall be construed so as to exclude or restrict any rights you have as a consumer under the Consumer Rights Act 2015, the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, or any other applicable consumer protection legislation. Where any provision of these Terms is found to be inconsistent with your mandatory statutory rights, those statutory rights shall prevail to the extent of the inconsistency.

18. Your Responsibility

You agree that you are responsible for your use of the Services and for any consequences thereof. You shall not use the Services in any manner that could damage, disable, overburden, or impair the Services or interfere with any other party's use of the Services.

If you breach these Terms and such breach results in loss or damage to the Company or any third party, you may be held responsible for such loss or damage to the extent permitted by applicable law.

19. Complaints and Contact

If you have any complaints, queries, or concerns about the Services or these Terms, please contact us:

Little Needs App Ltd

128 City Road, London, EC1V 2NX

Email: info@littleneedsapp.co.uk

We will endeavour to acknowledge your complaint within a reasonable time and to resolve it fairly and promptly.

If we are unable to resolve your complaint to your satisfaction, you may (depending on the nature of your complaint) have the right to refer the matter to an alternative dispute resolution provider or to the courts. Nothing in this clause affects your right to bring proceedings in any court of competent jurisdiction.

20. Changes to These Terms

The Company reserves the right to amend, update, or replace these Terms at any time. Where we make material changes, we will notify you by reasonable means, which may include:

• a notice published on the App or Website;
• notification by email (where we hold your email address); or
• any other method we consider reasonable in the circumstances.

For the current free, informational Services, changes may take effect immediately upon publication. For any future paid services or subscriptions, we will provide reasonable advance notice of material changes in accordance with applicable law.

Your continued use of the Services after any changes to these Terms have been published or notified constitutes your acceptance of the revised Terms. If you do not agree with any changes, you must stop using the Services.

We recommend that you review these Terms periodically to stay informed of any updates.

21. Governing Law and Jurisdiction

These Terms, and any dispute or claim arising out of or in connection with them or their subject matter or formation (including non-contractual disputes or claims), shall be governed by and construed in accordance with the laws of England and Wales.

The courts of England and Wales shall have jurisdiction to settle any dispute or claim arising out of or in connection with these Terms. However, nothing in this clause shall deprive you of any mandatory consumer protection rights afforded to you by the law of your country of residence, nor shall it prevent you from bringing proceedings in the courts of the country in which you are domiciled if you are a consumer and have the right to do so under applicable law.

22. Company Information

Little Needs App Ltd

Company number: 17209825

Registered office: 128 City Road, London, EC1V 2NX

Jurisdiction of incorporation: England and Wales

Date of incorporation: 11 May 2026

Director: Yanika Archer

Email: info@littleneedsapp.co.uk

Websites: littleneedsapp.co.uk | littleneedsapp.com

23. General

Entire Agreement

These Terms (together with our Privacy Policy and Cookie Policy) constitute the entire agreement between you and the Company in relation to your use of the Services and supersede all prior agreements, representations, and understandings.

Severability

If any provision of these Terms is found by a court or other competent authority to be invalid, unlawful, or unenforceable, that provision shall be deemed modified to the minimum extent necessary to make it valid and enforceable, or (if modification is not possible) shall be severed from these Terms without affecting the validity or enforceability of the remaining provisions.

Waiver

No failure or delay by the Company in exercising any right or remedy under these Terms shall operate as a waiver of that right or remedy, nor shall any single or partial exercise of any right or remedy preclude any further exercise of that or any other right or remedy.

Third-Party Rights

These Terms do not confer any rights on any third party under the Contracts (Rights of Third Parties) Act 1999 or otherwise, except where expressly stated.

Assignment

The Company may assign, transfer, or sub-contract any of its rights or obligations under these Terms without your prior consent. You may not assign, transfer, or sub-contract any of your rights or obligations under these Terms without the Company's prior written consent.